Kid Rock is set to headline Turning Point USA’s “All-American Halftime Show,” an alternative, livestreamed concert that the organisation says will run at the same time as the NFL Super Bowl halftime show on Sunday.
Turning Point USA (TPUSA) said the lineup will also include country artists Brantley Gilbert, Lee Brice and Gabby Barrett. The event is being promoted as celebrating “faith, family and freedom” and is expected to be streamed across TPUSA’s social media accounts, according to details reported by Global News.
TPUSA halftime show positioned as alternative to NFL broadcast
TPUSA is positioning its programming as counter-scheduling to the official halftime show, which will be headlined by Puerto Rican artist Bad Bunny. In comments included in the announcement, Kid Rock said the group was approaching the alternative event “like David and Goliath,” casting the effort as a challenge to what he described as the scale of the professional football broadcast and the reach of a global pop star.
TPUSA spokesman Andrew Kolvet described the event as an “entertainment option” with “no agenda other than to celebrate faith, family and freedom,” and said the organisation expects large online viewership.
Political reactions amplify online attention
Public figures also weighed in after TPUSA released the lineup. U.S. Vice-President JD Vance praised the scheduled performers in a post on X, while U.S. Defense Secretary Pete Hegseth also commented on social media, according to the same report.
Kid Rock has previously aligned himself with U.S. President Donald Trump, and the announcement comes amid heightened political attention around the Super Bowl’s halftime act and broader entertainment programming.
Bad Bunny performance draws criticism from some conservatives
Bad Bunny has faced criticism from some conservative commentators since being announced as the official halftime performer. Trump, speaking to Newsmax in October, criticised the selection and said he did not know the artist.
Bad Bunny addressed the controversy in public appearances in recent months, including a segment on Saturday Night Live where he referenced the reaction to his selection and urged viewers to “learn” Spanish ahead of the performance, according to the report.
The NFL has also announced additional game-day performances, including Green Day as part of the opening ceremony and Charlie Puth performing the national anthem, with Brandi Carlile set to sing “America the Beautiful” and Coco Jones scheduled to perform “Lift Every Voice and Sing.”
TPUSA said its livestream will run concurrently with the Super Bowl halftime show, offering viewers an alternative program during the same time slot.
